One of the most difficult, but most important, aspects of your business is to create a strong brand that will be the foundation of your company. We will help you paint the picture of what customers will see in your brand. We work with you to determine your brand promise, mission statement, products and services, as well as the target audiences to which they will appeal.
Below are the mentioned services that we provide to create your brands identity :-
Discovering what your customers want and need, and how they behave is an important tool used to market products accurately and increase sales. We will help determine to whom you should be targeting by analyzing your specific market. This research will also include your largest competitors as well as businesses you may be able to work in conjunction with to further build your identity.
The right corporate logo and identity should enhance recognition of your company and your brand. Based on your business type and personality We will custom design a company logo that is easily distinguishable among competitors but also functional to fit within the parameters of other corporate material. A logo is usually the first thing a consumer recognizes about your company and as such it needs to be a timeless and versatile expression of your company mission.
A corporate design is assembled within a strict set of guidelines. We can help you build that design strategy from scratch, including your logo, and incorporate it into other corporate material. These guidelines will include color palettes, typefaces, page layouts, and the methods in which these will be used to maintain brand integrity.
Whether launching a new category such as Mortgage Guarantee for an international consortium or a new brand of Noodles, our team deeply immerses in contextual culture to determine the brand core and the brand seed. The brand creation process employs semiotics extensively to build organic brands that work in the local context - be it in India or for international markets.
It is much like putting a fresh coat of paint on a wall. Some might say that it has been painted once. It doesn't need any more. If you look closer, though, you'll see the imperfections. Every wall, like every brand, needs a fresh coat of paint every once in a while.
To be sure, it is quite an undertaking to rework a brand that has been around a while, but it can produce significant results. A fresh face can put new life into your sales & marketing efforts. The key is to have a sound plan that is carefully executed.
The team at VR Technologies can make the transition smooth and painless. We'll help you align the brand with your current business practices. Whether you have a specific goal in mind or would like us to provide some original concepts, we can provide the answer. More importantly, we'll revitalize your brand while respecting the brand legacy.
Want to see our past work..?
Browse through our esteemed list of design & development that we've done in the past.